I’ve thought for a long time that most wineries have become tourist traps. The wine matters less and less, the destination experience for the casual consumer is what pays the bills. Consumers who are serious about wine, are left in the lurch, because the winery – despite all the training, all the staff – really no longer gives a stuff about the product.
Any half-trained ‘sommelier’ can blind a normal consumer with jargon. Smile and nod. There is no point in arguing with their bullet points.
Is it any wonder that consumers are moving into other beverages?