How Wine Tastings Have Gone Astray

I’ve thought for a long time that most wineries have become tourist traps. The wine matters less and less, the destination experience for the casual consumer is what pays the bills. Consumers who are serious about wine, are left in the lurch, because the winery – despite all the training, all the staff – really no longer gives a stuff about the product.

Any half-trained ‘sommelier’ can blind a normal consumer with jargon. Smile and nod. There is no point in arguing with their bullet points.

Is it any wonder that consumers are moving into other beverages?

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1 Response to How Wine Tastings Have Gone Astray

  1. Leeann says:

    I’m not sure if this is a bug or a feature. Wine as a reason to go on vacation? What’s not to love. Even if the particular “sommelier” picked up his education on YouTube, people are still having a nice day at a winery, learning something about grapes.

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